Guides
Make sense of your website numbers.
Plain-English guides for deciding what to check, what to change and when to leave a small sample alone.
Landing pages · 21 October 2026
How to tell whether a landing page is working
Use entry sources, onward journeys and meaningful actions to choose a page change.
Reading behaviour · 14 October 2026
What scroll depth tells you about a page
Read scroll milestones alongside clicks and journeys before changing a page.
Search visibility · 30 September 2026
Search Console impressions but no clicks: what to check
Work out whether there is a real search opportunity before changing titles or pages.
See what happens after a visit
Search results show how people find a page. The TrafficWisp product overview explains how website activity, journeys and enquiry actions can add context after a visit.